Paula Lavandera
Ölend’s Campaign
Rebranding, Creative Direction 
& Art Direction

[Fashion Film Link]
[Graphic content]


Creative direction and redesign for Ölend.  Resulting from the process, an aspirational campaign was created focused on representing the brand’s values and direction by narrating its journey, from its past to the present, recalling its origins and extolling its legacy.


Silver ADG LAUS 2024 - Student Category

[Fashion Film Link]








[Credits]Creative direction, Art direction: Paula Lavandera, Pablo Cadez & Sarah Molano 
DOP: Joel Burgues
Editor: Jose Orgaz
Colorist: Guillem Birba
Still Photo: Ivette Blaya
Stylism: Nina Vila
Muah: Elisa Rochel
Wardrobe: Genis Cañellas, Enric Terès, Betaro Studio 
& Laia Muntal
Cast: Max Lago, Clara Beltrán, Marc Vidal & Carla Vidal Extras: Erik Lorenzo, Judith Molano, Erika Sarrias, 
Jose Orgaz & Raúl Pulido 
Voice-over: Aurora Coca
Runner: Arnau Gracia 
Graphics: Pablo Cadez & Sarah Molano 

Tutored by Pedro Ajo, Maria Gaminde, Marc Puig 
& Alvar Riu
Project at Idep Barcelona