Creative Direction & Graphic Design
The typography has been designed as an illustration, from its handwritten nature to the fusion of characters and glyphs. They resemble ‘branches or vines that intertwine, that entangle you… they may have thorns, yet they remain delicate elements, like plants that grow and bloom’. To enhance this mystical and magical character, a symbol has been created, along with a secondary typographic composition arranged symmetrically to evoke ritual patterns and generate a forest-like texture.